Content Marketing
Hospital Rebranding Initiative
Lifeline Hospitals
November 2022
The Challenge
Lifeline Hospitals, a 25-year-old hospital chain in India, was undergoing a major rebranding to reflect their modernized facilities and expanded services. They needed to communicate this transformation while retaining their legacy of trust and care.
Our Solution
We created a comprehensive content marketing strategy centered around patient stories and medical expertise. This included a complete website overhaul, social media revitalization, video testimonials, doctor profile enhancements, and targeted email campaigns to existing and potential patients highlighting the hospital's transformation.
Results
- 87% increase in brand recognition in post-campaign surveys
- 156% increase in website traffic within 4 months
- 42% growth in appointment bookings
- 65% increase in social media engagement
- Successfully repositioned as a modern healthcare provider while maintaining trust
Testimonial
"The rebranding campaign exceeded our expectations. Samrudhi Healthcare Digital understood exactly how to position our hospital's heritage while highlighting our modern capabilities. The patient response has been overwhelmingly positive."
Dr. Anita Desai
CEO, Lifeline Hospitals
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