Medical Device Launch Campaign
The Challenge
MedInnovate Technologies, an Indian medical device manufacturer, was preparing to launch a revolutionary portable diagnostic device. They needed a comprehensive go-to-market strategy to create awareness among healthcare providers and establish their product in a competitive market.
Our Solution
We developed an integrated GTM strategy including market research, competitive analysis, and positioning. Our team created targeted campaigns for different stakeholder segments (hospitals, individual practitioners, diagnostic centers), developed educational webinars, and implemented a phased digital marketing approach with performance tracking.
Results
- 35% above target for first-quarter sales
- Over 1,200 qualified leads generated in pre-launch phase
- Successfully onboarded 78 hospitals and 240+ individual practitioners in first 3 months
- Featured in 5 major healthcare publications
Testimonial
"The Samrudhi team's strategic approach to our product launch was exceptional. Their deep understanding of the Indian healthcare ecosystem and digital marketing expertise helped us exceed our initial targets significantly."
Priya Mehta
Marketing Director, MedInnovate Technologies
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