Healthcare Strategy & Positioning
Establishing Market Leadership for a Maternity Hospital in a Competitive Territory
New Maternity Hospital, Tier 2 District HQ
February 2025
Overview
A new maternity hospital aimed to become the top choice in a saturated market. A structured branding and funnel strategy helped them achieve local leadership.
The Challenge
High competition, low initial visibility, need for brand differentiation.
Our Solution
Value proposition creation, strategic positioning, team alignment, digital/offline marketing, reputation building.
Results
- 1500+ Footfall
- 100+ Monthly admissions
- #1 Brand recognition
- Strong referrals
Testimonial
"“The strategy, narrative, and system-level support helped us rise above competition and earn the trust of families.”"
Identity Withheld
Founding Consultant, Maternity Hospital
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