Healthcare Digital Strategy
Transforming a Mother & Child Unit through Strategic Narrative and Digital Engagement
Mother & Child Unit, Metro City Hospital
January 2025
Overview
An underperforming Mother & Child unit in a reputed metro hospital faced low footfall and visibility. A strategic repositioning and digital engagement strategy dramatically improved performance within 6 months.
The Challenge
Low patient footfall, underutilized resources, stagnant revenues, failed traditional promotions.
Our Solution
Patient-centric narrative, digital funnel, audience segmentation, SEO, local referrals, and content-led engagement.
Results
- 5x Patient footfall,
- 8x Revenue
- 80% Utilization
- 3x Website traffic
- High satisfaction
Testimonial
"“The patient-centric funnel and targeted messaging brought relevance, visibility, and trust — and that changed everything.”"
Identity Withheld
Head of Department, Mother & Child Unit
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